Major League Baseball has taken its lumps the past decade. An audience too old, a game too slow and a dearth of marketable stars have it doomed, shout the naysayers. Not to mention the crumbling regional sports network model and potential labor strife, which have added more fuel to the fire over the last 12 months, as the sport reeled from record-breaking financial losses in 2020 due the pandemic.
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Discussion Questions:
- What factors might influence how valuable a MLB franchise might be?
- What is revenue?
- How important is revenue to the valuation of a pro sports team?
- How do sports teams like the Yankees generate revenue?
- MLB has faced significant challenges in the last ten years. Why do you think franchise values continue to grow despite those challenges?
- In your opinion, will the value of MLB franchises continue to grow in the next decade? Why or why not?
- From a marketing perspective, how can MLB plan to grow the game in a way that will ensure the value of its teams will continue to rise?
- Why is it important for pro sports leagues like MLB to have strong leadership?
- How do you think leadership impacts the long term growth of a league like Major League Baseball?