The NCAA x Adidas Originals footwear collection has a special treat for fans and students as the fall semester kicks off and the excitement of the college football season builds.
Click here to read the story at sportskeeda.com.
Discussion Questions:
- What is a brand?
- Is the NCAA a brand?
- Is Adidas a brand?
- What about Grambling State, Miami, Nebraska, Texas A&M, and Washington collegiate athletics?
- What is a rivalry?
- What is fandom?
- Why might Adidas be interested in tapping into rivalries and the fandom that surrounds collegiate athletic programs?
- What is co-branding?
- How might the “Rivalry Collection” from Adidas illustrate the concept of co-branding?
- What is price?
- Why is it an important aspect of the marketing mix?
- How much are the Rivalry Collection shoes?
- How do you think Adidas determined that price point?
- How do you think they determined which colleges to partner with?
- How might Grambling State, Miami, Nebraska, Texas A&M, and Washington benefit from this partnership?