Aramark Sports + Entertainment is headed into the 2024 Major League Baseball(MLB) season with an expanded roster of clients and a fresh lineup of ballpark menu options and concessions innovations to enhance the gameday experience for baseball fans.
Click here to read the story at businesswire.com.
Discussion Questions:
- What is revenue?
- Why is revenue important to a baseball franchise?
- What are revenue streams?
- What are some examples of revenue streams for a Major League Baseball franchise?
- Why are concessions sales important?
- What is the fan experience?
- What factors might impact the fan experience?
- How do you think food and beverage options at the ballpark impact the overall fan experience?
- Aramark Sports + Entertainment is a third-party concessionaire that MLB teams contract to manage stadium food and beverage options. Why would they hire someone else instead of managing concessions internally?
- Why might Aramark bring local restaurant options into some stadiums? What is one example, based on what you learned in this news story?
- Why do you think the Aramark is introducing new menu options at various ballparks around the country this year?
- What is one example of a new item that will be on an MLB stadium menu this season?
- What is Amazon’s “Just Walk Out” technology?
- How might that technology and other self-serve technologies impact the fan experience at stadiums?
- What is publicity?
- How might introducing new concessions items help a team to generate publicity?
- How might they benefit from the publicity?