What are Minor League Baseball promotions? Within the confines of this article, they have nothing to do with a player’s advancement from one level of play to the next. Rather, they are the smorgasbord of theme nights, giveaways and celebrity guests that provide fans with a little extra enticement to get to the ballpark. They can be a lot to keep track of, and a lot to make sense of. We here at MiLB.com are here to help.
Click here to read the story at milb.com.
Discussion Questions:
- What is promotion?
- What are the different forms of promotion?
- Why is promotion important to minor league baseball teams?
- What are ticket sales?
- Why are ticket sales important to MiLB teams?
- What are some different strategies for boosting ticket sales?
- What are theme nights?
- What is your favorite promotion from those described in this news story? Why?
- If you were responsible for marketing a minor league baseball team in your area, what type of promotions would you offer? Be prepared to share your ideas in class.