Kanye West Says He Wants YZY SHDZ to Retail for $20: ‘Everything in the Ye Supply Store Will Be $20’

In an interview with Forbes, the artists formerly known as Kanye West revealed that he plans to sell his highly-anticipated YZY SHDZ sunglasses for $20 at his Ye Supply store.

Click here to read the story at yahoo.com.

Discussion Questions:

1. What is pricing?
2. Why is price an important function of marketing?
3. Why do you think Kanye has announced everything in the Ye store will be $20?
4. What is publicity?
5. How might the announcement generate publicity for the Ye Supply store?
6. How do you think they determined that price point?
7. Do you think everything will actually be $20? Why or why not?
8. Regardless of price, do you think Ye brand products will be popular sellers? Why or why not?