Justin Bieber has taken his love of hockey to new heights!
The singer, 29, and his Drew House fashion brand collaborated with the NHL to design the jerseys that players will wear for All-Star Weekend in February.
Click here to read the story at people.com.
Discussion Questions:
- What is sponsorship?
- How do you think businesses and brands determine which sports and entertainment properties to sponsor?
- Why do you think Adidas invested in the rights to be the official outfitter of NHL uniforms?
- Based on information from this news story, describe this collaboration between the NHL and Justin Bieber.
- Why would the NHL want to collaborate with Justin Bieber on this project?
- Why would Justin Bieber want to collaborate with the NHL?
- What is a “renewal” from a sales perspective?
- Why do you think renewals are important in sports from a season tickets and sponsorship perspective?
- Fanatics will replace Adidas as the NHL’s official outfitter of NHL uniforms beginning with the 2024-25 season. Why do you think Adidas chose not to renew?
- What type of company is Fanatics?
- Why do you think they wanted the rights?