Jane Lynch Talks Tapping Into Her Inner Child Ahead of New Lego Campaign: ‘I’ve Brought Play Back Into My Life’

Jane Lynch, having been summoned for jury duty this week, is happy she hasn’t been called into court today.

Instead, when she pops up over Zoom on Wednesday afternoon, she’s bundled up in a grey zip-up sweatshirt in her Montecito home — cozy, unbothered and ready to talk about her new Lego campaign, launching Thursday morning. Having been relieved of her very adult obligations, she now has the day to channel her inner child.

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Discussion Questions:

1. What is marketing?
2. What is a marketing campaign?
3. Why would Lego need to launch a marketing campaign?
4. What is the name of Lego’s new campaign?
5. How might this story represent an example of the business of entertainment?
6. What is positioning?
7. How do you think Lego is hoping to position the brand with this campaign?
8. Who is Jane Lynch?
9. Why would Lego be interested in making Jane Lynch the face of its newest marketing campaign?
10. What is a target market?
11. Who might represent Lego’s target audience for this campaign?
12. How might Jane Lynch help the brand to connect with that target audience?
13. What is advertising?
14. What is a “long form” ad?
15. Why do you think Lego chose to include a long form ad as part of this campaign?
16. What is market research?
17. How did market research help Lego to make decisions about this campaign?