TikTok’s grip on young audiences is a well-established fact, but the social network has just released a new report detailing how that defining trait has made it increasingly attractive to Hollywood.
Click here to read the story at deadline.com.
Discussion Questions:
- What is market research?
- What are the different types of market research?
- What type of research is identified in this news story?
- How do entertainment marketing professionals benefit from market research?
- How might movie marketers benefit from the data shared in this news story?
- How do movie studios use social media to promote upcoming films?
- Why might TikTok be a particularly effective social media platform for marketing a film release?
- What is a target market?
- What are demographics?
- Which demographic might movie studios be able to reach by promoting a film on TikTok?