D’Ernest Johnson was pretty sure the Jacksonville Jaguars fans were booing.
The running back didn’t understand why because the game between his team, the Cleveland Browns, and the Jaguars in 2020 at EverBank Field was tight. Plus, the “booing” was happening during breaks in play, and that didn’t make sense, either.
Click here to read the story at espn.com.
Discussion Questions:
- What is fan experience?
- Why is attendance important at sporting events from a revenue perspective?
- What factors might influence fan experience at a stadium?
- How might fan experience impact attendance?
- What are “traditions” as they relate to sports?
- What is fandom?
- How do traditions help to elevate levels of fandom at sporting events?
- Based on what you learned from this story, describe the “Duval” chant tradition at Jaguars games.
- How might the chant help to establish loyalty with Jaguars fans?
- How might the team use “Duval” in its marketing? Be prepared to share your ideas in class.