Major League Soccer continues to grow its fan base, and individual clubs are flourishing as a result.
The Houston Dynamo and Dash on Tuesday announced a significant shift in philosophy and vision as part of a new, cohesive brand identity.
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Discussion Questions:
- What is branding?
- Why do you think branding is important to a Major League Soccer franchise?
- What is rebranding?
- How has a “shift in philosophy and vision” influenced the Dynamo’s decision to rebrand?
- Describe how the Dynamo are rebranding the franchise.
- As the team continues to build its fan base, why do you think they would want to rebrand now? Be prepared to discuss your answers.