Grammys Match Last Year’s Low With 8.9M Tuning In On CBS & Paramount+

The 64th annual Grammy Awards brought together the buzziest talent in the music biz, including BTS, Doja Cat and Questlove, on Sunday for a star-studded live and in-person ceremony in Las Vegas. However, unlike other awards ceremonies that have seen ratings rebound this year, the Grammys matched 2021’s all-time lows.

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Discussion Questions:

1. What are ratings?
2. Why are ratings important to the Grammy Awards?
3. Who broadcast the 2022 Grammy Awards?
4. Why might ratings be important to those broadcasters?
5. What is advertising?
6. Why are ratings important to advertisers?
7. Why would brands be interested in advertising during the Grammys?
8. Why do you think ratings were so low for this year’s Grammys?
9. If you were responsible for promoting next year’s Grammy Awards, what would you recommend for boosting ratings? Be prepared to share your ideas in class.