Another top star in the National Basketball Association will be endorsing sports drink maker Gatorade — but this one is a budding music star as well.
Lillard, the Portland Trail Blazers’ superstar guard, agreed to an endorsement deal with Gatorade, the company announced on Friday.
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Discussion Questions:
- What is product endorsement?
- Why do you think Gatorade invests in endorsement deals with professional athletes?
- What characteristics do you think brands look for in an endorser?
- Do you think any athlete is a good fit as a product endorser for any or all brands? Why or why not?
- Why do you think Damian Lillard was someone Gatorade wanted to endorse the brand?
- How might Damian Lillard be able to offer more as an endorser for Gatorade than most other athletes?