Fortnite and the NBA are teaming up in a significant virtual collaboration.
Dubbed “Fortnite x NBA: The Crossover,” the event coincides with the start of the 2021 NBA postseason. On Friday, players will be able to equip NBA outfits for all 30 teams, and on May 25th can visit a “NBA Welcome Hub” in Fortnite’s Creative Mode, where NBA-themed experiences and content will reside.
Click here to read the story at espn.com.
Discussion Questions:
- What is promotion?
- What is cross promotion?
- Why do brands engage in promotional activities?
- Why would brands want to engage in cross promotional activities?
- How might this story demonstrate the concept of cross promotion?
- How does the NBA benefit from this cross promotion?
- How does Fortnite benefit?
- Why is it important for both brands to benefit for the cross promotion to be successful?