“Be Seen” this April in Foot Locker, Puma and Reebok’s campaign in recognition of World Autism Awareness Month.
Click here to read the story at news.yahoo.com.
Discussion Questions:
- What is Foot Locker’s “Be Seen” campaign?
- What is the goal of the campaign?
- What is cause marketing?
- Do you think the “Be Seen” campaign represents an example of cause marketing?
- What is philanthropy?
- Why do you think sports and entertainment properties engage in philanthropic efforts?
- What distinguishes cause marketing from pure philanthropy?
- Why do you think sports and entertainment properties engage in cause marketing initiatives?
- How do you think organizations determine which causes to support?
- Why do you think Foot Locker partnered with Reebok and Puma for this campaign?
- Why do you think Reebok and Puma might want to be involved?
- Based on what you learned from this story, how will the campaign support autism awareness?