Fanatics scores LA28 and Team USA merchandising deal

Sports merchandise giant Fanatics has struck a deal with the Los Angeles 2028 (LA28) Organising Committee and Team USA for merchandise, licensing and retail operations.

Click here to read the story at sportspromedia.com.

Discussion Questions:

1. What is licensing?
2. Why is licensing important to Fanatics?
3. Why is licensing important to Team USA?
4. Why is it important to LA28?
5. What is a licensee?
6. What is a licensor?
7. Based on information from this story, who is the licensee?
8. Who is the licensor?
9. What is merchandising?
10. Why is merchandising important in the sports and entertainment industry?
11. Describe Fanatics merchandising strategy based on information from this news story.