Max Scherzer stars in the last video posted to Major League Baseball’s TikTok account before the league locked out the players Thursday morning.
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Discussion Questions:
- What is a profit?
- How do MLB teams generate a profit?
- What is typically the biggest expense to a Major League Baseball franchise?
- What is a lockout?
- Why do you think MLB and its players weren’t able to avoid a lockout?
- What are negotiations?
- How does negotiation represent the concept of sales?
- What do you think MLB wants from the current labor dispute?
- What do you think MLB players want from the labor dispute?
- What is publicity?
- Do you think the negative publicity from a lockout will impact the league in any way? Why or why not?
- What is market segmentation?
- Who is Gen Z?
- Based on information from this story, how might a lockout alienate Gen Z even if no games are missed?