Disney sells out ad time for NHL All-Star events

Disney Advertising has sold out all available ad time for this year’s NHL All-Star Game and NHL All-Star Skills events, per details shared with Marketing Dive. Together, the events have drawn 12 unique sponsors and 34 unique advertisers.

Click here to read the story at marketingdive.com.

Discussion Questions:

1. Which sports networks are owned by Disney?
2. Why does the NHL host an All-Star Skills event and All-Star Game?
3. What are broadcast rights?
4. How much revenue will the NHL generate as a result of their rights deal with ESPN and Turner Sports that was signed in the 2021-22 season?
5. What are ratings?
6. Why are ratings important to Disney networks?
7. Why are they important to the NHL?
8. Why are they important to advertisers?
9. According to this story, are NHL ratings increasing or decreasing? Why do you think that might be?
10. According to this news story, who will be advertising during the NHL All-Star Skills match and All-Star game?
11. What is sponsorship?
12. According to this news story, who are the sponsors for this year’s NHL All-Star game?
13. Why do you think those brands were interested in sponsoring the event?