Stars fans have their wish. A black jersey is back.
For the first time since the Stars redesigned their entire brand in 2013, the team will wear a black jersey, as it unveiled an alternate design Wednesday morning dubbed its Blackout jersey.
Click here to read the story at dallasnews.com.
Discussion Questions:
- What is branding?
- What is merchandising?
- What is promotion?
- Why do you think sports teams introduce alternate jerseys?
- What do you think of the Stars’ new alternate uniforms?