Competitive Edge - Sports & Entertainment Marketing News

Crypto.com hires LeBron James in its $1 billion bid to become as big as Instagram

Basketball star LeBron James is the latest celebrity to team up with cryptocurrency exchange Crypto.com on its splashy marketing blitz that already includes actor Matt Damon and naming rights for a Los Angeles sports arena.

Click here to read the story at fortune.com.

Discussion Questions:

  1. What is the difference between the marketing of sports and entertainment and marketing through sports and entertainment?
  2. Which do you think best describes this news story?
  3. Who is Crypto.com?
  4. What other deals have you heard of recently where Crypto.com has aligned with a sports, entertainment, athlete or celebrity brand?
  5. Why do you think Crypto.com is investing so much in sports and entertainment marketing partnerships?
  6. What are naming rights?
  7. Why would Crypto.com invest in a naming rights deal? To which arena did they sign the deal with?
  8. Why do you think the brand chose Matt Damon as a spokesperson for their TV ads?
  9. Why do you think they chose to partner with LeBron James?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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