The home field of the Colorado Rockies baseball team is the first venue to leverage Amazon One frictionless payment to streamline alcoholic beverage purchases.
Click here to read the story at chainstoreage.com.
Discussion Questions:
- What is fan experience?
- When does the fan experience begin?
- Why is fan experience important on game days?
- How might fan experience impact ticket sales?
- What factors might influence the fan experience at a Major League Baseball ballpark?
- What is palm-based age verification?
- How might that represent an example of how technology impacts the sports and entertainment product?
- Why would the Rockies want to implement the technology?
- How might Amazon benefit from the technology?
- Could the technology be used in any other capacity at sports and entertainment venues?
- What does it mean to proactively control the environment from a fan experience perspective?
- How might this news story represent an example of that?