Chipotle’s 2023 World Cup play: Win one of 2,500 free entrées when USWNT scores goals

Chipotle wants you to score some free food when the U.S. women’s national soccer team scores during the 2023 World Cup.

Click here to read the story at usatoday.com.

Discussion Questions:

1. What is marketing?
2. What is sports marketing?
3. Why do brands like Chipotle engage in sports marketing efforts?
4. What is the marketing mix?
5. What is promotion?
6. Why is it an important component of the marketing mix?
7. What is the difference between the marketing of and marketing through sports?
8. Which best describes Chipotle’s World Cup promotion?
9. Based on what you learned in this news story, how would you describe the Chipotle World Cup promotion?
10. Why would they give away free food?
11. What is sponsorship?
12. What is sponsorship activation?
13. How might this promotion from Chipotle represent an example of an activation?
14. What is social media?
15. How can social media be used for marketing purposes?
16. Why do you think Chipotle is using social media for this promotion?
17. Why do you think they chose Twitter as the platform for this promotion?