American stadiums will shed corporate names for World Cup

If you think the NFL has plenty of power and influence, you haven’t paid much attention to FIFA.

When FIFA says jump, the response isn’t, “How high?” The response is jump.

Click here to read the story at nbcsports.com.

Discussion Questions:

1. Who is FIFA?
2. What is a mega event?
3. What is the World Cup? Is the World Cup a mega event?
4. Why do countries want to host the World Cup?
5. What is sponsorship?
6. What are naming rights?
7. Why do corporations invest in naming rights deals?
8. According to this story, what is FIFA forcing American stadiums to do from a naming rights perspective?
9. Why is FIFA taking that action?
10. AT&T Stadium is home to the Dallas Cowboys. According to this story, what will it be called during the World Cup? How do you think AT&T feels about that?