When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later.
Click here to read the story at finance.yahoo.com.
Discussion Questions:
- What are broadcast rights?
- Why are broadcast right important to the NFL?
- Why are they important to media companies like Fox, ESPN, or Amazon?
- What is the difference between a traditional media company like Fox or ESPN and a streaming media company like Amazon, Apple, Hulu or Netflix?
- Why would a media company spend $13 billion on the rights to NFL games?
- Why, specifically, would Amazon invest in an NFL rights deal?
- How much is Amazon charging for a 30-second commercial during Thursday Night Football broadcasts?
- How might this shift the dynamic of future rights negotiations between sports leagues and media companies?
- How do you think sports leagues will benefit from streaming companies being interested in rights?
- How might technology impact the experience be different for fans with Amazon’s broadcast compared to traditional TV broadcasts?
- What challenges might Amazon face as the exclusive broadcaster of Thursday Night Football games this year?