Adidas Gets Its Retro Kicks With Vintage SportsCenter Sneakers

Adidas turns its game-clock back to the days of Jimmy Carter, disco balls and massive afros for a sneaker celebrating the launch of ESPN’s SportsCenter and the footwear giant’s own history.

Click here to read the story at musebycli.o.

Discussion Questions:

1. What are industry trends?
2. Why do you think brands like adidas monitor industry trends?
3. Why do you think retro is such a popular trend in the footwear industry?
4. What are some other popular trends in the footwear industry?
5. Why do you think adidas is launching a SportsCenter-themed sneaker?
6. How might ESPN benefit from this launch?
7. What is pricing?
8. Why is pricing an important component of the marketing mix?
9. How much will these sneakers cost according to this story?
10. How do you think adidas determined that price point?