Competitive Edge - Sports & Entertainment Marketing News

A first look inside the Super Bowl Experience in Tampa

The NFL built it. Friday, they will come.

Football fans by the thousands, looking for a touch of the Big Game magic that Super Bowl 55 at Raymond James Stadium is rubbing off on the rest of the city.

Click here to read the story at tampabay.com.

Discussion Questions:

  1. What is the fan experience?
  2. Why do you think the NFL creates exhibits around the Super Bowl like the “Super Bowl Experience” in Tampa?
  3. What is fan engagement?
  4. Do you think the Super Bowl Experience will boost levels of fan engagement? Why or why not?
  5. What is event marketing?
  6. How do you think exhibits like the Super Bowl Experience help promote the NFL and its brand?
  7. What is sponsorship?
  8. What is sponsorship activation?
  9. Can you find one example of sponsorship activation from this news story?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
Competitive Edge Home
Marketing Currents Home

SEARCH COMPETITIVE EDGE:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

RECENT POSTS:

POST CATEGORIES

TAGS

Amateur Sports (NCAA, Little League World Series)American Football (NFL, NCAA)Auto Racing (NASCAR, Formula1)Baseball (MLB, MiLB)Basketball (NBA, WNBA)CE VideosEsports and GamingGolf (PGA Tour, LPGA Tour, LIV)Ice Hockey (NHL, NCAA)Movie MarketingNiche Sports (Lacrosse, Rugby, Cricket)Olympic GamesSoccer (MLS, FIFA, UEFA)Tennis (ATP, WTA, ITF Events)Wrestling and Combat Sports (WWE, MMA, Boxing)

COMPETITIVE EDGE ARCHIVE

Amateur Sports (NCAA, Little League World Series)American Football (NFL, NCAA)Auto Racing (NASCAR, Formula1)Baseball (MLB, MiLB)Basketball (NBA, WNBA)CE VideosEntrepreneurshipEsports and GamingFashion MarketingFood and Restaurant MarketingGolf (PGA Tour, LPGA Tour, LIV)Hospitality, Travel and TourismIce Hockey (NHL, NCAA)Management and LeadershipMC VideosMovie MarketingNiche Sports (Lacrosse, Rugby, Cricket)Olympic GamesSoccer (MLS, FIFA, UEFA)Tennis (ATP, WTA, ITF Events)

FOLLOW SCC