Change is scary. It’s usually uncomfortable. Sometimes it’s very, very bad. And sometimes it just seems that way at first.
Click here to read the story at golf.com.
Discussion Questions:
- What is a product?
- What are some unique characteristics about sports as a product?
- Why is it important for a sports league like the PGA Tour to provide fans with a quality product?
- What factors might influence the quality of that product?
- What are the changes that were recently announced by the PGA Tour for the 2024 season?
- Why do you think they decided to make changes?
- How might those changes impact the quality of the product?
- How have fans reacted to the changes so far, based on information from this news story?
- In your opinion, will the changes help to improve TV ratings? Why or why not?
- Why might that be important?