Coffee Mate is intervening in your misplaced sense of self discipline this Thanksgiving. The company is looking to pay you $5,000 so you don’t participate in your local 5K race, often called the turkey trot.
Click here to read the story at thrillist.com.
Discussion Questions:
- What is a Thanksgiving 5K?
- Why do you think people host Thanksgiving 5K runs?
- Why do you think people participate in those events?
- What is a marketing stunt?
- What is publicity?
- How might a marketing stunt help a business or brand to generate publicity?
- Describe the Coffee Mate marketing stunt featured in this news story.
- What is data and analytics in marketing?
- How might this campaign help Coffee Mate to collect consumer information?
- How might the brand use that information from a marketing perspective?
