It just got that much easier to hear from Santa Claus this year.
Coca-Cola has teamed up with Cameo to offer fans a variety of experiences with Kris Kringle this holiday season, starting with the ability to get a personalized video from Jolly Old St. Nick himself.
Click here to read the story at people.com.
Discussion Questions:
- What is Cameo?
- Why would Coca-Cola team up with Cameo over the holiday season?
- How might Cameo benefit from this partnership?
- According to this story, why is Coca-Cola providing a Cameo message from Santa to some consumers?
- What is promotion?
- What are the different types of promotion?
- What type of promotion is a sweepstakes?
- Based on information from this story, describe this promotion from Coca-Cola.
- Why do you think they are limiting the number of videos they are offering?
- What are taglines?
- What is the tagline for this holiday campaign from Coca-Cola?
