The U.S. Women’s National Soccer Team fell short of its goal to become the first country in the history of the World Cup to win three times in a row.
Click here to read the story at thestreet.com.
Discussion Questions:
- What is the difference between the marketing of sports and marketing through sports?
- Which best describes Chipotle’s sports marketing strategies?
- What sports teams, leagues, or athletes is Chipotle aligned with, according to this news story?
- Why do you think the brand chose to partner with those teams, leagues, or athletes?
- What is leadership?
- Why is leadership important in sports and in business?
- According to this story, the majority of Chipotle’s sports partnerships have come in the last five years. How might that illustrate the philosophy of Chipotle’s leadership team?
- According to this story, why did Chipotle choose to invest in sports?
- Will they continue to invest in sports, based on what you learned in this news story?
- What is a target market?
- This story reveals Chipotle’s target market. Which consumer group represents their target customer?
- Why do you think Chipotle values that consumer group?
- How will sports marketing strategies help Chipotle to reach its target audience?