Travis Kelce’s spelling mistakes over 10 years ago are inspiring a change to a Chipotle restaurant.
Click here to read the story at yahoo.com.
Discussion Questions:
- What is publicity?
- Can publicity be controlled?
- Can publicity be managed? What is the difference between managing and controlling publicity?
- How might negative publicity damage a business or brand’s reputation?
- How might that impact that business or brand from a financial perspective?
- Alternatively, how might a business or brand benefit from positive publicity?
- What is a publicity stunt?
- How might a business or brand benefit from a publicity stunt?
- Do you think there is a risk of potential negative publicity if a stunt doesn’t go as planned? Why or why not?
- How might this story represent an example of a publicity stunt?
- How might this represent an example of marketing through sports?
- Why would a Chipotle location change its name based on a tweet from an NFL player that was originally posted more than ten years ago?
- Why did Chipotle only rename one restaurant and not others around the country?
- Where is the location where the restaurant name change occurred?
- If Travis Kelce was not linked to Taylor Swift, do you think Chipotle would have engaged in a publicity stunt aligned with the NFL star? Why or why not?
- What do you think Chipotle hopes to accomplish with this stunt?
- Do you think they will be successful? Why or why not?