Marketing Currents - Business and Marketing Current Events

Cheez-It offering ‘Spring Break-In-A-Box’ experience with hot tub, DJ

With many Americans avoiding spring break travel because of the ongoing coronavirus pandemic, Cheez-It wants to deliver a spring break experience directly to someone’s door for a new promotion.

Earlier this week, Cheez-It launched its “Cheez-It Grooves Spring Break-In-A-Box” sweepstakes, which promises to deliver “all the benefits a spring break vacation provides” to the winner.

Click here to read the story at foxnews.com.

Discussion Questions:

  1. How has the pandemic impacted tourism?
  2. Why is tourism important to destination cities like those who typically see an influx of visitors during spring break?
  3. What is promotion?
  4. What are the different forms of promotion?
  5. What type of promotion is a sweepstakes?
  6. Describe the Cheez-It ‘Spring Break-In-A-Box’ promotion.
  7. What do you think Cheez-It hopes to accomplish with this promotion?
  8. Why do you think Cheez-It is encouraging consumers to enter the sweepstakes via Twitter?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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