Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday. Click here to read the story at bostonglobe.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment Read more…
This isn’t Coca-Cola’s first partnership with Riot Games. The beverage brand sponsored various competitive League of Legends events, including the annual League of Legends World Championship, from 2013 to 2016. Click here to read the story at digiday.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment Read more…
Technology continues to revolutionize sports, whether experienced on the field or viewed from the couch, and innovations from these 10 companies are altering playing fields from little leagues to the majors. Fanatics entered the trading card business with a deal that for the first time offers a piece of the Read more…
As Covid restrictions ease, expect to see more malls morph into family entertainment destinations where shopping may not even be what draws shoppers in. Retail analysts say it’s become necessary for mall operators to diversify the in-mall experience beyond shopping in order to stay relevant to consumers — especially as Read more…
The American-born Eileen Gu said she decided to compete for China to honor her mother, who was born there. It turned out to be a great financial choice, too. Click here to read the story at forbes.com. Discussion Questions: What is endorsement? Why do brands pay athletes to endorse their Read more…
Logan International Airport‘s largest carrier ranked last in the publication’s Airline Scorecard, an annual ranking of nine major U.S. airlines. Delta Air Lines was the best airline in 2021, according to the report. JetBlue, which ranked seventh last year, knocked American Airlines out of the bottom spot. Click here to read the Read more…
When Bakst and Weinstein first launched WCPG, their goal was to set up a business focused on impact by serving as an agency to brands looking for counsel and execution for purpose baked into partnerships. But the notion that an agency would regularly be retained by a brand to advise Read more…
Vacation rental management platform Vacasa has teamed up with Dr. Seuss Enterprises to put together the ultimate holiday getaway “three thousand feet up, up the side of Mt. Crumpit.” Click here to read the story at travelandleisure.com. Discussion Questions: What is partnership? Describe this promotion from Vacasa and Dr. Seuss Read more…
While the holiday season is full of many traditions like spending time with loved ones, baking sweet treats and decorating, buying gifts is among the most popular, and possibly most important for retailers. Click here to read the story at retaildive.com. Discussion Questions: What is direct marketing? What is a Read more…
A special opening day for the newly named Cleveland Guardians began with a bang. Not the one they hoped for, either. Click here to read the story at espn.com. Discussion Questions: What is branding? What is rebranding? What risks might be associated with a rebranding initiative? What is publicity? How Read more…