Branding
Kit Kat Cereal is hitting US shelves
Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast? Click here to read the story at cnn.com. Discussion Questions:
Brands
Why one sunglasses brand has several Instagram accounts
Goodr is a sunglasses brand that has *checks notes* five different Instagram accounts. As Avril Lavigne once said, ”Why’d you have to go and make things so complicated?” Click here to read the story at marketingbrew.com. Discussion Questions:
Functions of Marketing
Peloton’s relaunch of its entire brand includes a workout app overhaul with 3 tiers—including a free one
Peloton wants to be known as more than just an exercise bike company, and it’s revamping its app to achieve that goal. Click here to read the story at finance.yahoo.com. Discussion Questions:
Brand Loyalty
McDonald’s Happy Meal Toys: New Releases, Activities, More
Wondering what makes McDonald’s Happy Meals so happy? Although chicken nuggets and fries are loved by most kids, it’s not just the food that kids get so excited about—it’s those fantastic toys inside the box! Click here to read the story at parade.com. Discussion Questions:
Branding
Gen Zers Might Buy Your Product if Its Logo Slays
Several major brands have unveiled significant changes to their visual identities in 2023, including PepsiCo Inc.’s Pepsi, the Coca-Cola Co.’s Fanta and Nokia Corp. But rebrands, much like art, are often polarizing, especially when done after a long period of time. Click here to read the story at morningconsult.com Discussion Questions:
Branding
See’s Candies® Launches “Chocolate Shop” Scented Candle
See’s Candies, the California-based candy company, unveils their first ever and newest item, the “Chocolate Shop” candle. Click here to read the story at finance.yahoo.com. Discussion Questions:
Branding
Mercedes-Benz and Maybach Just Dropped a Line of Sleek Leather Travel Bags
The three-pointed star isn’t exactly known for designer bags, but that could soon change. Click here to read the story at robbreport.com. Discussion Questions:
Branding
How Bazooka Gum uses nostalgia to drive sweet success
In 1947, Topps created a bright pink bubble gum square with an initially tough chew, a sweet smell and powerful sugary taste of fruit and cotton candy. Click here to read the story at marketingdive.com. Discussion Questions:
Branding
Blue Jean Baby! e.l.f. Cosmetics Teams with American Eagle on Denim-Inspired Makeup and Skincare Line
Calling all jean lovers! American Eagle and e.l.f Cosmetics’ new partnership is what denim dreams are made of. Click here to read the story at people.com. Discussion Questions:
Advertising
Chrysler Brand Brings ‘Vanlightenment’ to Consumers With Multimedia Marketing Campaign for Chrysler Pacifica and Pacifica Hybrid
New campaign “Vanlightenment” for the Chrysler Pacifica and Pacifica Hybrid spans television, digital and social media, including Chrysler brand’s Facebook, Twitter and Instagram channels. Click here to read the story at prnewswire.com. Discussion Questions: