Business Plan
Build-A-Bear is a money-making machine
This was not the stuffing we expected to be talking about during the back half of November. Click here to read the story at thehustle.co. Discussion Questions:
Advertising
Home Depot, Vizio create shoppable content for the holidays
Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive. Click here to read the story at retaildive.com. Discussion Questions:
Consumer Behavior
Carmakers are struggling to make electric vehicles affordable for pinched consumers—and rethinking their investments amid sagging demand
After years of pumping cash into the sizzling electric-vehicle market, Tesla Inc. and other major automakers are facing a new dilemma: what to do when demand chills. Click here to read the story at fortune.com. Discussion Questions:
Advertising
Chevrolet is changing its ad tagline after nearly a decade
General Motors is changing the tagline on its Chevrolet brand as it rolls out some redesigned gasoline vehicles and new electric vehicles over the next several months. Click here to read the story at freep.com. Discussion Questions:
Consumer Behavior
Play-Doh’s Restaurant of Imagination turns creations into edible and healthy meals
Well now families can have it both ways. Play-Doh’s latest campaign allows families to create pretend Play-Doh meals, using the brand’s new ‘Busy Chef’s Restaurant’ play set, and watch their creations be transformed into real life meals at their pop-up ‘Restaurant of Imagination’. Click here to read the story at Read more…
Branding
Johnson & Johnson is getting rid of its script logo after more than 130 years
Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices. Click here to read the story at Read more…
Competition
United unveils new first-class seats in nearly once-in-a-decade refresh
United Airlines on Wednesday unveiled its first new seat in nearly a decade for passengers at the front of the plane, becoming the latest carrier to upgrade its cabin as airlines battle for high-paying travelers. Click here to read the story at cnbc.com. Discussion Questions:
Consumer Behavior
Back-to-school 2023: Can marketing transcend the turbulence?
As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:
Demographics
Instacart Launches ‘You’ve Got This, Parents’ Back-to-School Promotion
Grocery delivery platform Instacart is launching a new back-to-school promotion featuring discounted Instacart+ memberships and tax-free shopping in two major states. Click here to read the story at storebrands.com. Discussion Questions:
Branding
Kit Kat Cereal is hitting US shelves
Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast? Click here to read the story at cnn.com. Discussion Questions: