Branding
J. Crew, Mytheresa and e.l.f. brands launch Apple Vision Pro apps
Fashion, luxury and cosmetics brands are among the 600 apps headed to the Apple Vision Pro. Click here to read the story at venturebeat.com. Discussion Questions:
Careers
The Rise of Space Tourism: How Technology Is Making Space Travel Accessible to All
In the vast expanse of the cosmos, a new era dawns upon you—the era of space tourism. What once only existed in the realms of your favorite science fiction shows, and the dreams of visionaries are now becoming a reality, thanks to technological advancements. Click here to read the story Read more…
Entrepreneurship
This startup is bringing a ‘voice frequency absorber’ to CES 2024
CES has always been the place for weird, out-there gadgets to make their debuts, and this year’s show is no exception. Click here to read the story at techcrunch.com. Discussion Questions:
Competition
Coca-Cola’s BodyArmor launches zero sugar offering in battle with Gatorade
BodyArmor is launching a zero-sugar product as the Coca-Cola-owned brand takes aim at a similar Gatorade beverage from rival PepsiCo. Click here to read the story at fooddive.com. Discussion Questions:
Advertising
Pepsi endorses a different kind of ‘wild side’ in millennial-focused Wild Cherry campaign
Pepsi is encouraging fans to “get wild” in a campaign promoting its Pepsi Wild Cherry soda. The initiative, which consists of two 30-second spots, arrives just in time for NFL Wild Card Weekend, the start of the league’s highly-anticipated postseason. Click here to read the story at thedrum.com. Discussion Questions:
Brands
Why Marriott Bonvoy Made a Video Game on Fortnite
Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:
Business Plan
Peloton brings fitness classes to TikTok in bigger push for Gen Z
Peloton will develop custom content for TikTok as part of a new agreement with the popular social media app, according to a press release. Click here to read the story at marketingdive.com. Discussion Questions:
Brands
Wendy’s Facebook Page Is Complete Chaos and It’s a Stroke of Genius
Teacher Note: Consider visiting Wendy’s Facebook page in class before discussing this news story. here is the link: https://www.facebook.com/wendys. I don’t know if you spend much time scrolling the Facebook feeds of fast-food restaurants, but if you haven’t visited Wendy’s page lately, you should. It’s complete chaos. None of it Read more…
Brands
Dog soda? Yeah, that’s a thing (and it’s pricey)
If you’re a dog owner and you’ve been thinking that there just aren’t enough flavored beverages for pooches, worry no more. Click here to read the story at yahoo.com. Discussion Questions:
Consumer Engagement
How Unilever is capitalizing on the #CleanTok trend with a TikTok ‘soap’ opera
Unilever has created a soap opera series for TikTok using real-life cleaning products in an effort to capitalize on the ‘clean influencer‘ trend. Click here to read the story at thedrum.com. Discussion Questions: