Tide brand of laundry detergent has a new environmental sustainability plan, the “2030 Ambition,” that’s focused on the “wash cycle,” the point when consumers are using Tide to clean their laundry. In spring 2021, the company will launch a North American campaign that will encourage washing in cold water. Click Read more…
Even before Dunkin’ was paying her, TikTok’s top star, Charli D’Amelio, was a superfan of the brand. In many of her early videos, she’s seen holding an iced Dunkin’ coffee before breaking into a dance. Click here to read the story at businessinsider.com. Discussion Questions: What does it mean to have Read more…
Target said Tuesday that it hopes to build on recent growth by investing about $4 billion annually over the next few years to speed along new stores, remodel existing ones and increase its ability to quickly fulfill online orders. That represents a step up for the retailer, which invested about $2.65 Read more…
The happy painter Bob Ross was brought on to this earth to soothe. For over a decade, up until his death in 1995, Ross brought painting to the masses with his step-by-step guide to creating landscapes, captivating the world with gentle musings such as ”we don’t make mistakes – we Read more…
Ikea is turning decluttering into a game with a new augmented reality“escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a Read more…
Loneliness among the elderly is on the rise, with one in three suffering from it. Age U.K. finds that a million older people go a month or more without speaking to anyone, and isolation has only gotten worse since Covid-19. Microsoft’s Xbox is seeing what it can do to help. Read more…
Visit Orlando has unveiled a $2.2 million marketing campaign called, “The Wonder Remains.” Instead of targeting visitors worldwide, the campaign is aimed at the southeastern United States, specifically states within driving distance of Florida. Click here to read the story at orlandosentintel.com. Discussion Questions: Who is Visit Orlando? Why is Read more…
Ikea is entering the gaming-accessories market with a new product line launching later this year. The Swedish furniture giant said the gaming range includes over 30 products—”gaming desks and chairs, a drawer unit – and accessories – a mug holder, a mouse bungee, a neck pillow, a ring light and Read more…
Calling all TikTok users and coffee lovers: Dunkin’ Donuts is asking for menu hacks that may be part of a limited edition run, as the coffee giant becomes part of a vanguard of major companies leveraging the viral video platform to reach younger consumers. Through December 12th, fans being are Read more…
Wendy’s has launched a delivery-only “Never Stop Gaming menu” with Uber Eats featuring five Twitch streamers’ go-to orders. Wendy’s is tapping into the increasingly popular livestreaming and gaming site Twitch for its latest marketing campaign, while also leveraging its increasingly popular delivery channel. Click here to read the story at Read more…