Former NHL star Mike Cammalleri and co-founder John Celenza discuss the launch and growth of their health and hydration-focused company BioSteel. Click here to read the story at entrepreneur.com. Discussion Questions:
Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. Click here to read the story at cnbc.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Based on information from this news story, describe Gatorade’s new product. Who might represent Read more…
DoorDash and Shake Shack are pooling their resources for a nostalgia-themed campaign as couples celebrate the first Valentine’s Day of the COVID-19 pandemic era. Millions of people are avoiding restaurants and bars, many of which are operating at limited capacity because of local restrictions, making Valentine’s Day a homebound occasion Read more…
While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that have tapped into interest in the big game without spending big on a TV spot. Click Read more…
Coming into Super Bowl week, the Volvo marketing team is pulling off another trick play. The company has promised to give out $2 million of its Swedish machines if anyone scores a safety in the big ball game Sunday. Safety, of course, is the brand’s north star. The message is Read more…