Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce. Click here to read the story at businesswire.com. Discussion Questions: What is market segmentation? What are the different ways a brand can segment a market? Who is Gen Z? What Read more…
Adidas is doubling down on its commitment to women with its latest chapter of the “Impossible is Nothing” campaign, spotlighting a global collective of inspiring women who are breaking down barriers in sport and beyond. Click here to read the story at marketing-interactive.com. Discussion Questions: What is market segmentation? What Read more…
In online gaming parlance, Coke’s new advertising effort to engage with the gaming community is getting “smoked”—and that’s an extreme understatement. As of today, a YouTube video accompanying the beverage giant’s new Real Magic “global brand philosophy and platform” had earned a whopping 56,000 dislikes to 3,900 likes. Click here Read more…
There is perhaps no greater mystery to the middle-aged marketing executive than the mind of the American teen. With its youthful perspectives, wildly unpredictable interests, and malleable brains, the 13-to-18-year-old demographic is often elusive to older, more legacy brands trying to uphold their popularity as the pulse of cool flows Read more…
It’s a juxtaposition that Alderete said is intentional. Gen Z today has a deep fondness for the ’90s and early 2000s, but they want those styles presented in a modern way. “The younger generation is very fascinated by the ’90s,” Alderete said. “And that’s our brand heritage. Click here to Read more…
While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers—especially the younger cohorts. Some even feel the pumpkin spice season could start a little earlier. Click here to read the story at adweek.com. Discussion Questions: What are Read more…
At Brand USA, a public-private partnership with the mission of “marketing the United States as a desirable destination for international tourists, conferences and business,” the ongoing pandemic has obviously been disruptive. I recently asked Brand USA CMO Tom Garzilli to fill us in. Click here to read the story at Read more…
Pop-Tarts is trying to round out its pitch to crucial Gen Z consumers through the partnership with Lyrical Lemonade, a collaborative first for the Kellogg brand. The multimedia company founded by 26-year-old Cole Bennett has scored attention for its music video work for high-profile artists such as Post Malone and Read more…
Gaming can be competitive, but above all it’s emotional. And nothing stirs the hottest, most primitive emotions in gaming like laggy internet. It can make the split-second difference between success and failure. Rage quits are real. The hardware casualties sacrificed to this monster of grief are … incalculable. Click here to Read more…
Target said Tuesday that it hopes to build on recent growth by investing about $4 billion annually over the next few years to speed along new stores, remodel existing ones and increase its ability to quickly fulfill online orders. That represents a step up for the retailer, which invested about $2.65 Read more…