Heinz, which is known for the slow-pouring nature of its ketchup, now has a website to match – the new load time is 57 minutes. With barbecue season in the not-to-distant future, Heinz is inviting people to visit Heinz.com for a chance to win. Click here to read the story Read more…
DoorDash and Shake Shack are pooling their resources for a nostalgia-themed campaign as couples celebrate the first Valentine’s Day of the COVID-19 pandemic era. Millions of people are avoiding restaurants and bars, many of which are operating at limited capacity because of local restrictions, making Valentine’s Day a homebound occasion Read more…
Valentine’s Day celebrates those who fill our hearts with sweet feelings. This year, at a time when many are apart from family and friends, Krispy Kreme is helping fans share love and appreciation for friends, neighbors, teachers, BFFs and others with heart-filled “Dough-Notes.” Krispy Kreme’s new “Dough-Notes” are a custom Valentine’s Day dozen box Read more…
This Valentine’s Day, Kraft is introducing a new mac and cheese that is sweet to say the least. Forget chocolate or strawberries, Kraft is spreading the love with candy-flavored mac and cheese. Click here to read the story at people.com. Discussion Questions: What is seasonal marketing? How might this story Read more…
Already a holiday season like no other, the 2020 shopping experience has seen a huge shift in terms of when and where it is taking place — and how companies are advertising their wares amid a bleak economic landscape. Holiday sales started earlier than ever before, with many retailers spreading Read more…
Following a deluge of Black Friday and Cyber Monday deals, Tuesday marks the day when brands aim to show consumers they are giving back. As Giving Tuesday has gone from an anti-consumerism event to a cause-based marketing opportunity, companies are adapting their corporate social responsibility initiatives for a holiday season Read more…
With a century’s worth of iconic holiday imagery (including polar bears, penguins and the modern version of Santa Claus), Coca-Cola’s holiday marketing has become intertwined with the yuletide season. Many traditions have been upended by the COVID-19 pandemic this year, driving the brand to offer fans a way to acknowledge Read more…
Ah, Black Friday. Each year it rolls around, bringing with it bumper sales from retailers, seemingly unmissable discounts from big brands and images of people fighting over TVs in Walmart and Asda. However, in 2020 the annual pre-Christmas bargain bonanza looks a little different. With growing concerns about brands’ role in Read more…
Old Spice is looking to translate the popular white elephant gift swap to social media as the holiday activity, typically conducted in-person at parties, is waylaid by the coronavirus pandemic. The P&G marketer is taking an ambitious approach in trying to make its mobile-minded take on the game the longest-lasting Read more…
The Macy’s Thanksgiving Day Parade celebration is still happening this year. But, like pretty much every other tradition and institution that has continued in 2020, it will look and feel a little different due to the COVID-19 pandemic. Click here to read the story at usatoday.com. Discussion Questions: What is Read more…