Just in time for Easter, Peeps has joined TikTok to bring some “peepsonality” to the platform. Click here to read the story at prweek.com. Discussion Questions: According to information from this story, when did Peeps officially join TikTok? Why do you think they waited until this February to launch a Read more…
Consumers plan to spend an average $169.79 this year on Easter-related items, according to results of the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Click here to read the story at nrf.com. Discussion Questions: What is market research? What are the different types Read more…
For the year of the Tiger, many luxury brands are deciding to court Chinese consumers on tiptoes. Caution is essential since marketing campaigns for this holiday have been often criticized for cultural appropriation and misinterpreting ethnic traditions. Click here to read the story at forbes.com. Discussion Questions: What is a Read more…
KFC (YUM) is bringing back its famous 11 Herbs & Spices Firelog for the fourth consecutive year. The viral holiday staple typically sells out in just hours. And the 2021 edition features new special packaging and an “enhanced extra crispy scent to fill your home with the aroma of KFC’s Read more…
Panera is embracing the “ugly’ with its 2021 holiday cup collection. The restaurant chain on Thursday dropped its limited line of reusable cups with a perfectly imperfect twist, paying tribute to the ugly holiday sweater trend with a series of “ugly” designs. Click here to read the story at people.com. Read more…
Snap’s latest AR experiences come as brands look to connect with consumers during the critical holiday shopping season. The platform bills AR as the most personal, immersive and effective way to engage with consumers, and suggests that AR also stands for additional reach and accelerated results, Luke Kallis, vice president Read more…
Vacation rental management platform Vacasa has teamed up with Dr. Seuss Enterprises to put together the ultimate holiday getaway “three thousand feet up, up the side of Mt. Crumpit.” Click here to read the story at travelandleisure.com. Discussion Questions: What is partnership? Describe this promotion from Vacasa and Dr. Seuss Read more…
When Hormel says, “Everything is better wrapped in bacon,” it means it. While asparagus, dates, and even steaks are often wrapped in these savory slices of pork, Hormel Foods is hoping fans will also enjoy gifts wrapped in its new bacon-scented wrapping paper. Click here to read the story at Read more…
Lots of brands put their employees in ads, but this one stands a tad above the rest, buoyed by understated performances that are positively priceless. Cute quips include: “There’a a lot of Nicks in this town” and “This is Alaska. There’s a lot of guys with beards.” Click here to Read more…
With more Americans taking advantage of deals offered earlier, online spending on Black Friday declined for the first time, to $8.9 billion, according to Adobe Analytics data. Click here to read the story at abcnews.go.com. Discussion Questions: What is promotion? Why do you think promotion is so important around the Read more…