A new survey finds U.S. consumers want to make more environmentally-friendly choices when shopping for apparel, but many are held back by a lack of availability and trustworthy information on what makes clothing more (or less) sustainable. Click here to read the story at retailwire.com. Discussion Questions: What is sustainability? Read more…
Target is launching a major online promotion that starts one day earlier than Amazon Prime Day. Hours after Amazon publicly confirmed the 2021 edition of its annual Prime Day sales event will be held June 21-22, Target revealed its “Target Deal Days” digital sale takes place this year Sunday, June 20 – Read more…
Target is unveiling a new brand campaign tomorrow under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in Read more…
Gap, the ailing fashion label, wants to make a comeback. It’s planning to collaborate with other major brands, including everything from Kanye West’s luxury fashion house Yeezy to, well, one of the biggest retailers of all, Walmart. Click here to read the story at fastcompany.com. Discussion Questions: What is distribution? Read more…
Target said it will pause sales of Pokémon cards and sports trading cards, citing safety concerns for shoppers and employees. In a statement emailed to USA TODAY, the retailing giant said the cards will still be available to purchase on its website. Click here to read the story at usatoday.com. Read more…
Last summer, 7-Eleven advertised on TV for the first time in five years. Doing so was a “test case” for the convenience store brand to assess the impact of television advertising on the business, according to 7-Eleven CMO Marissa Jarratt. “What we learned was that the media was working very Read more…
With retail foot traffic slowly coming back, brands are starting to test the waters of post-pandemic physical retail via pop-ups. Brands like Studs, Rails, Louis Vuitton and Dior have opened or are opening pop-up shops in April and May, in an attempt to gauge their customers’ interest in shopping in-person or Read more…
Walmart is investing in Cruise, General Motors’ majority-owned self-driving vehicle subsidiary, as part of a new $2.75 billion funding round for the company. The decision to invest comes about five months after the companies started developing a pilot program to use Cruise self-driving vehicles for deliveries in Scottsdale, Arizona. Click here to read the story Read more…
As demand for Crocs soars, the brand is breaking up with some long-time retailers — a few weeks after Nike cut ties with some of its own partners. In a statement to FN, Crocs confirmed it has started to terminate select North American wholesale relationships, noting that this is a Read more…
Gardening tools. Backyard grills. And supplies for a staycation? As home improvement’s peak sales season begins, Lowe’s said it expects shoppers’ spring purchases to continue to be influenced by the Covid pandemic. Along with typical merchandise, the retailer said it will cater to consumers’ desire for a getaway — even if they’re just Read more…