Coming into Super Bowl week, the Volvo marketing team is pulling off another trick play. The company has promised to give out $2 million of its Swedish machines if anyone scores a safety in the big ball game Sunday. Safety, of course, is the brand’s north star. The message is Read more…
This Valentine’s Day, Kraft is introducing a new mac and cheese that is sweet to say the least. Forget chocolate or strawberries, Kraft is spreading the love with candy-flavored mac and cheese. Click here to read the story at people.com. Discussion Questions: What is seasonal marketing? How might this story Read more…
Coca-Cola’s launch of its soda with coffee is notable for including drone delivery in a stunt campaign that plays off the name of Coffee County, which is about 180 miles away from the company’s headquarters in Atlanta. The tiny robot aircraft have gained more attention since Jeff Bezos, Amazon founder Read more…
Disgruntled Robinhood users this week slammed past marketing campaigns touting mass public access to the stock market after the embattled retail brokerage firm restricted trades involving GameStop and other surging stocks in response to unprecedented volatility. A resurfaced March 23, 2016 post in which Robinhood said to “let the people Read more…
Social media platforms can be breeding grounds for innovation and creative consumer engagement, particularly while live activations are limited during the pandemic. But they can also serve as sounding boards for negative feedback when campaigns miss the mark. For instance, you might have heard about Kraft Macaroni & Cheese’s recent Read more…
In what is likely the best kind of bad publicity a restaurant can get, In-N-Out Burger’s new Colorado locations sparked pandemonium. Customers waited for more than 12 hours. Cops rerouted traffic. And the Daily Mail, more or less the National Enquirerof the U.K., reported on a man losing his pants in a Read more…
How far would you go for a free McRib? McDonald’s iconic barbecue sandwich returns to restaurants nationwide beginning Wednesday. Click here to read the story at usatoday.com. Discussion Questions: Why do you think McRib is not a permanent McDonald’s menu item? What is promotion? What are the different types of Read more…
Mountain Dew is often described as having a “cult following,” but the soda brand may be more mainstream than you realize. In 2018, investing site The Motley Fool pegged Mountain Dew as the fourth best-selling soda brand in the U.S., behind only Coca-Cola, Pepsi, and Diet Coke (and, to hammer Read more…
Mountain Dew is often described as having a “cult following,” but the soda brand may be more mainstream than you realize. In 2018, investing site The Motley Fool pegged Mountain Dew as the fourth best-selling soda brand in the U.S., behind only Coca-Cola, Pepsi, and Diet Coke (and, to hammer Read more…
Powell’s Books fans mostly have had to make do with browsing the iconic local bookseller’s website over the past six months. The store’s brick-and-mortar locations mostly have remained shuttered because of the coronavirus pandemic. One solution for those missing the calming thrill of wandering endless bookstore aisles: Powell’s new unisex Read more…