Hillandale Farms Corp. will donate 1.2 million eggs to New York food banks to settle a lawsuit accusing the company of price gouging grocery stores, military facilities and wholesale food distributors in the state. New York Attorney General Letitia James sued Hillandale on Aug. 11 2020, alleging that in the Read more…
Does the thought of spreading Kraft Mayo on a sandwich make your stomach turn? Does your irrational fear of this simple sauce keep you from enjoying the finer things in life? If you answered yes, you may suffer from “Mayophobia.” “Spreading our smooth and velvety mayo on a piece of bread shouldn’t Read more…
At a time when America is grappling with a misinformation crisis, is it acceptable to mislead reporters and the public as a marketing strategy? For Volkswagen, the answer is yes. Click here to the read the story at usatoday.com. Discussion Questions: What is misleading marketing (as described in the headline of this Read more…
You have to give the marketing department at Chipotle some credit. They certainly know how to turn heads. The fast-food chain has announced plans to give away $100,000 in Bitcoin this Thursday as part of its National Burrito Day promotion. (It will also give away $100,000 in free food.) Click Read more…
Lowe’s has a history of showing up for communities in times of crisis. Its Bucket Brigade helps communities in need by providing necessary supplies to those affected by natural disasters like the California wildfires. So, as the pandemic started to hit the United States and the country went into lock-down, Marisa Thalberg, Read more…
Elf Cosmetics and Chipotle just announced a joint makeup line launching March 10. The brands will sell four limited edition makeup products, along with an “eyes chips face” bowl at Chipotle. The collection includes a $16 Chipotle eye shadow palette with 12 colors “inspired by classic Chipotle ingredients, including white rice, brown Read more…
Heinz, which is known for the slow-pouring nature of its ketchup, now has a website to match – the new load time is 57 minutes. With barbecue season in the not-to-distant future, Heinz is inviting people to visit Heinz.com for a chance to win. Click here to read the story Read more…
McDonald’s is giving customers early access to its new chicken sandwich set to make its national debut next week, but there’s a catch: You have to win something of a lottery. The company will start selling a limited-edition “capsule” starting at noon ET on Thursday on CHKNDrop.com. Click here to read Read more…
Krispy Kreme is commemorating the historic landing of NASA’s Perseverance Rover on Mars with a special doughnut. The Mars Doughnut looks like the red planet and will only be available Thursday, while supplies last. It’s filled with chocolate creme, dipped in caramel icing with a red swirl and has chocolate cookie crumbs Read more…
While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that have tapped into interest in the big game without spending big on a TV spot. Click Read more…