Analysts say Walmart’s marketing efforts take direct aim at rival Amazon, which tends to own online shopper demand on Black Friday and Cyber Monday. Click here to read the story at modernretail.co. Discussion Questions: What is promotion? What type of promotion is Black Friday and Cyber Monday? Why do you Read more…
If you spend a significant amount of time cruising Zillow, then you’re probably used to seeing unusual properties. But here’s one that officially takes the cake … or gingerbread, in this case. Click here to read the story at Boston.com. Discussion Questions: What is promotion? What are the different forms Read more…
This year marks the 25th anniversary of Starbucks’ holiday cups, an annual tradition that unofficially rings in the season for the chain’s fervent fans. Click here to read the story at cnn.com. Discussion Questions: What is packaging? What purpose does packaging serve? How can packaging provide marketing opportunities for businesses and brands? Read more…
McDonald’s is once again promoting a “farewell tour” for the McRib sandwich. The seasonal offering, which since its introduction in 1981 has periodically disappeared from the fast food giant’s menu, is making one more appearance at McDonald’s locations nationwide. Click here to read the story at cnbc.com. Discussion Questions: What Read more…
Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story. Read more…
Oscar Mayer’s World Vegan Day approach is a less-than conventional means of extending a hand to the vegan population and the growing number of consumers who prioritize sustainability, but it may ironically prove to resonate. Click here to read the story at marketingdive.com. Discussion Questions: What is market segmentation? What Read more…
Kraft is looking to add its Mac & Cheese to the infamous Big Mac, and the brand has launched a nationwide call-to-action in order to make its way onto the McDonald’s menu. Click here to read the story at thrillist.com. Discussion Questions: What is a marketing stunt? Why would Kraft say they want Read more…
Some allegedly insider information has set the internet ablaze with ’90s kid nostalgia for an old McDonald’s Halloween promotion—it doesn’t take much to get us all way too excited to start reminiscing about the past, does it? Click here to read the story at thetakeout.com. Discussion Questions: What are marketing trends? What Read more…
Carl’s Jr. and Hardee’s brands are getting a makeover with a new redesign that is aimed at making the brand “look as good as the food tastes.” Click here to read the story at brand-innovators.com. Discussion Questions: What is a brand? What is a brand identity? Why are brand identities Read more…
Spirit Halloween, North America’s largest Halloween retailer, is teaming up with MTN DEW to help DEW Nation celebrate this Halloween season in style. Click here to read the story at prnewswire.com. Discussion Questions: What is brand collaboration? Why do you think brands partner with one another? What is an industry trend? Why do you Read more…