Bacon lovers, there’s a new face mask for you. Hormel Foods, known for its Black Label Bacon, announced the launch of “Breathable Bacon,” what it calls “a revolutionary face mask featuring the latest in pork-scented technology.” Click here to read the story at usatoday.com. Discussion Questions: What is publicity? Why Read more…
The Big Mac might be McDonald’s most famous item, but a lot of people don’t know much about it. Check out the history of the fast-food chain’s beloved burger. McDonald’s is loving celebrity partnerships. Click here to read the story from foxbusiness.com. Discussion Questions: What is celebrity endorsement? Why do Read more…
Though this year’s Halloween celebrations will be very different, candy companies’ Halloween aspirations aren’t crushed, with candy consumption expected to increase despite a decrease in trick-or-treating, per Numerator. For marketers, there are still opportunities to advertise candy, but campaigns will likely look and feel different this year as consumer behaviors Read more…
As people seek the comforts of childhood amid a stressful 2020, General Mills is reviving its former cereal formulas and hosting a presentation of the Saturday morning cartoons of yesteryear. Gen Xers and millennials that have now reached middle age are most likely to remember Saturday mornings when programming blocks Read more…
Kraft Heinz brand Bagel Bites asked Twitter users to decide “How should a dog wear pants?” as part of its celebration of National Dog Week, which runs Sept. 20-26, per information emailed to Mobile Marketer. It has received more than 73,000 votes as of press time. Click here to read the story Read more…
McDonald’s on Wednesday will debut Spicy Chicken McNuggets, which will be the first new flavor of the popular product in the U.S. since its 1983 debut. But it also represents the second major marketing effort by the Chicago-based burger giant over the past several days, following the debut last week of Read more…
The fast food chain Dairy Queen announced a line of dessert-inspired candles on Twitter that sold out within an hour. On Thursday, the company launched its “Fall Blizzard Treat Candle Collection,” and as the name suggests, the lineup of six candles is inspired by flavors of its popular blizzard dessert. Click here to Read more…
With the ongoing global health crisis and high unemployment rates, many consumers are wondering when things will improve and a new normal will emerge. Burger King is tapping into this sentiment with its new campaign, including a video that shows consumers admitting that they are done with 2020 and a Read more…
This year, many people have had to pump the brakes on plans for a summer getaway. Now, thanks to Dunkin’, Americans have a chance at that much-needed and much-deserved travel re-do, with a moment of refresh out of the house and on the open road. Dunkin’ is tapping into the Read more…
Russell Stover’s social media campaigns arrive as millions of Americans face the possibility of not seeing loved ones on Easter, the biggest time of year for giving chocolate as a gift. The chocolatier’s Instagram challenge and virtual hugs on Giphy give the brand a way to participate in conversations among Read more…