Walmart, other retailers, as well as tech companies, continue to heavily invest in seamless ways to incorporate shoppable content in different channels. Instagram recently launched “Shopping in Reels” in December, which allows users to purchase products tagged within the Reels. Click here to read the story at marketing dive.com. Discusson Questions: What Read more…
Elf Cosmetics and Chipotle just announced a joint makeup line launching March 10. The brands will sell four limited edition makeup products, along with an “eyes chips face” bowl at Chipotle. The collection includes a $16 Chipotle eye shadow palette with 12 colors “inspired by classic Chipotle ingredients, including white rice, brown Read more…
As the weather warms up, we’ll all be looking for new, tasty ways to cool down. And some exciting frozen desserts are hitting the freezer aisle in just a few weeks. M&M’s parent company, Mars Wrigley, announced that they are expanding the M&M’s ice cream cookie sandwich collection with two new Read more…
Heinz, which is known for the slow-pouring nature of its ketchup, now has a website to match – the new load time is 57 minutes. With barbecue season in the not-to-distant future, Heinz is inviting people to visit Heinz.com for a chance to win. Click here to read the story Read more…
After successfully cheering up candy lovers (or at least those who noticed the novelty packaging) last year, M&M’s is back at it printing inspiration on its candy wrappers once again. Loosely assigned to appropriate M&M “spokescandies,” 28 messages appear on milk chocolate, peanut, peanut butter, and caramel varieties. Click here to Read more…
McDonald’s is giving customers early access to its new chicken sandwich set to make its national debut next week, but there’s a catch: You have to win something of a lottery. The company will start selling a limited-edition “capsule” starting at noon ET on Thursday on CHKNDrop.com. Click here to read Read more…
Krispy Kreme is commemorating the historic landing of NASA’s Perseverance Rover on Mars with a special doughnut. The Mars Doughnut looks like the red planet and will only be available Thursday, while supplies last. It’s filled with chocolate creme, dipped in caramel icing with a red swirl and has chocolate cookie crumbs Read more…
DoorDash and Shake Shack are pooling their resources for a nostalgia-themed campaign as couples celebrate the first Valentine’s Day of the COVID-19 pandemic era. Millions of people are avoiding restaurants and bars, many of which are operating at limited capacity because of local restrictions, making Valentine’s Day a homebound occasion Read more…
Valentine’s Day celebrates those who fill our hearts with sweet feelings. This year, at a time when many are apart from family and friends, Krispy Kreme is helping fans share love and appreciation for friends, neighbors, teachers, BFFs and others with heart-filled “Dough-Notes.” Krispy Kreme’s new “Dough-Notes” are a custom Valentine’s Day dozen box Read more…
While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that have tapped into interest in the big game without spending big on a TV spot. Click Read more…