In the post-Kardashian era, the marketing power of social media, especially among younger consumers, has become undeniable. That leaves brands that cater to teens and young adults no choice but to turn to influencers, who can easily collect tens of millions in social media followers. Click here to read the Read more…
Subway has worked with vegan grime artists to create a song that uses sounds emitted by plants to celebrate Earth Day. P Money and producers Star.One collected sounds at an urban farm from plants that are used in Subway’s plant-based menu, via PlantWave technology, which detects electrical variations through electrodes Read more…
Anyone — or anything — can speak on Clubhouse now. Even meat. IHOP is making its debut on the audio-only app by serving up the sounds of bacon cooking all day long on Tuesday via @IHOPofficial on Clubhouse. Click here to read the story at campaignlive.com. Discussion Questions: What is Read more…
Cheap-chic retailers H&M and Old Navy are moving into Earth Week with a fun take on fashion’s future, following two very different roads. Working with 11-year-old recycling consultant Ryan Hickman, Old Navy is selecting 51 young GoFundMe innovators to back. Click here to read the story at mediapost.com. Discussion Questions: Read more…
White Castle is expanding on the idea that it can be part of holiday celebrations with recipes that include its sliders as a key ingredient. With many people celebrating Easter at home instead going out for a special brunch or dinner because of worries about the pandemic, White Castle aims Read more…
Does the thought of spreading Kraft Mayo on a sandwich make your stomach turn? Does your irrational fear of this simple sauce keep you from enjoying the finer things in life? If you answered yes, you may suffer from “Mayophobia.” “Spreading our smooth and velvety mayo on a piece of bread shouldn’t Read more…
You have to give the marketing department at Chipotle some credit. They certainly know how to turn heads. The fast-food chain has announced plans to give away $100,000 in Bitcoin this Thursday as part of its National Burrito Day promotion. (It will also give away $100,000 in free food.) Click Read more…
Peeps-flavored Pepsi cola has sprung for spring. Pepsi partnered with the marshmallow brand to launch the limited-edition PEPSI x PEEPS beverage. The new Peeps soda is only available via sweepstakes. The cola comes in 7.5-ounce mini cans in colors yellow, pink and blue. Click here to read the story at usatoday.com. Discussion Questions: Read more…
We’re 23 days into March and we had no idea that it was National Ranch Month. All this time we could have been winning prizes from the premier name in condiment branded merchandise—Hidden Valley Ranch. Click here to read the story at magazine.promo.com. Discussion Questions: What is promotion? Why do brands Read more…
Pizza has become a pandemic staple over the past year, which has only intensified a long-running rivalry between the biggest chains. As part of its bid to further boost sales and grab a bigger slice of the pie, Pizza Hut has turned to a reliable old friend: Pac-Man. The use of the Read more…