JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to Read more…
While the big turkey is perhaps the most classic of Thanksgiving traditions, each year someone comes up with a new way to enjoy it–from Tofurky in the 1990s to the Restaurant Brands International owned Popeyes Cajun-Style fast food turkey that dates back to 2001. Click here to read the story at thestreet.com. Discussion Questions: What Read more…
If you spend a significant amount of time cruising Zillow, then you’re probably used to seeing unusual properties. But here’s one that officially takes the cake … or gingerbread, in this case. Click here to read the story at Boston.com. Discussion Questions: What is promotion? What are the different forms Read more…
Oscar Mayer’s World Vegan Day approach is a less-than conventional means of extending a hand to the vegan population and the growing number of consumers who prioritize sustainability, but it may ironically prove to resonate. Click here to read the story at marketingdive.com. Discussion Questions: What is market segmentation? What Read more…
In the summer of 2021, popular Chinese-American chain Panda Express partnered with alternative meat producer Beyond Meat for a plant-based version of its popular Original Orange Chicken. Click here to read the story at thestreet.com. Discussion Questions: Why would Panda Express want to offer a plant-based version of its orange chicken menu item? What is a Read more…
Get ready to turn up the heat because 7-Eleven, Inc. is officially entering Brainfreeze Season – a time to hang loose, try new things, make unforgettable memories and take summer from a ten…to an ELEVEN. Click here to read the story at qsrmagazine.com. Discussion Questions: What is promotion? What is Brainfreeze Season? How might Read more…
NintenKFC takes a do anything for attention approach to marketing. That has led to a lot of weird products — think fried chicken-scented lip balm and a giant Crispy Chicken Sandwich pillow — as well as a lot of unique food items. Click here to read the story at thestreet.com. Read more…
In the post-Kardashian era, the marketing power of social media, especially among younger consumers, has become undeniable. That leaves brands that cater to teens and young adults no choice but to turn to influencers, who can easily collect tens of millions in social media followers. Click here to read the Read more…
White Castle is expanding on the idea that it can be part of holiday celebrations with recipes that include its sliders as a key ingredient. With many people celebrating Easter at home instead going out for a special brunch or dinner because of worries about the pandemic, White Castle aims Read more…
You have to give the marketing department at Chipotle some credit. They certainly know how to turn heads. The fast-food chain has announced plans to give away $100,000 in Bitcoin this Thursday as part of its National Burrito Day promotion. (It will also give away $100,000 in free food.) Click Read more…