Matt Day has spent much of the pandemic indoors with his family watching Disney animated films, moving from “Brave” to “Frozen” to “Moana” to “Encanto.” The 33-year-old senior marketing manager recently started pricing a May family trip to Disney World so his kids, 2 and 4, could experience some movie Read more…
On a recent Saturday afternoon, Alex Santos journeyed to his local Ikea with a singular mission: the procurement of a new Poäng chair. It was a simple in-and-out task. But 3 hours later, the 37-year-old IT manager found himself in the parking lot, slightly stupefied, with a shopping cart full of hand Read more…
Do consumers notice when their everyday products get smaller? Often they don’t and companies are taking advantage by reducing the amount of product they sell while keeping prices the same. Click here to read the story at qz.com. Discussion Questions: What is inflation? What causes inflation? How does inflation impact Read more…
Planning a vacation this year? How about something a little more weightless? Virgin Galactic, the space tourism company founded by British entrepreneur Richard Branson, announced Tuesday that it will begin selling tickets this week for joyrides to the edge of space. The cost: a whopping $450,000. Click here to read Read more…
Inflation was higher than expected in January, as prices for consumer goods rose by 0.6% last month, according to the Labor Department. Click here to read the story at cnbc.com. Discussion Questions: What is a product? What is the difference between goods and services? What is pricing? Why is pricing Read more…
Back in 1986, a stocks and bonds salesman named Jerry Murrell decided to open a little burger diner with his wife and sons, which he branded Five Guys (representing each one of his sons). Who would’ve thought that over 35 years later, his burger biz would have exploded to 1,700 locations and Read more…
Billionaire and Mavericks owners Mark Cuban has opened up an online pharmacy offering prescription drugs at cheaper prices. Their strategy behind offering lower prices to consumers is to “bypass middlemen and outrageous markups,” according to a press release by the Mark Cuban Cost Plus Drug Company. Click here to read the story at usatoday.com. Read more…
Starbucks is giving customers new ways to perk up: a line of energy drinks called Starbucks Baya Energy and a bunch of fresh flavors in the grocery aisle. Baya will be available for purchase at stores and online starting this week, and will go on sale at US Starbucks stores on March 1. The Read more…
Peloton is temporarily halting production of its connected fitness products as consumer demand wanes and the company looks to control costs, according to internal documents obtained by CNBC. Click here to read the story at cnbc.com Discussion Questions: What is inventory? Why is managing inventory a critical component to the success Read more…
Peloton is about to begin effectively charging customers more for its original Bike and Tread products, citing rising inflation and heightened supply chain costs. Click here to read the story at cnbc.com. Discussion Questions: What is pricing? Why is pricing an important component of the marketing mix? What is inflation? What Read more…