GM’s latest bid to ramp up U.S. EV sales and surpass rival Tesla is a $30,000 all-electric SUV aimed squarely at the mass market. Click here to read the story at techcrunch.com. Discussion Questions: What is pricing? Why is price such an important part of the marketing mix? What factors influence Read more…
Kellogg’s wants you to add water to its new cereal. Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. Click here to read the story at cnn.com. Discussion Questions: Based on information from this story, describe Kellogg’s new Read more…
Airbnb says it will use new methods to spot and block people who try to use the short-term rental service to throw a party. Click here to read the story at nbcnews.com. Discussion Questions: Based on information from this story, what is anti-party technology? What is the difference between a Read more…
Feeling a bit cheated when you look down at your plate? It’s not just a figment of your imagination—portions at U.S. restaurants are indeed getting smaller. Call it shrinkflation: when sizes shrink, but you’re paying the same price, or sometimes even more, for the meal or product. Click here to read Read more…
The makers of brand-name products such as Tide detergent and Kraft Macaroni & Cheese are bolstering their defenses against store-brand rivals like Walmart’s Great Value products as shoppers’ budgets start to show signs of strain due to persistent inflation. Click here to read the story at nbcnews.com. Discussion Questions: What Read more…
Arizona Beverages’ chairman and co-founder Don Vultaggio knows the value of a relationship. This shrewd understanding, he told TODAY Food in an interview, is why despite recently witnessing inflation rates hit a 40-year high, he’s sold his iced tea drinks at the same exact same price for years. Click here to read the Read more…
The cost of flying is ready for takeoff, and there are few indications that the trend will curtail any time soon as high fuel prices, pilot shortages and booming demand push ticket prices to new highs. Click here to read the story at chron.com. Discussion Questions: How did the COVID-19 Read more…
An unexpected drop in subscribers sent Netflix shares into freefall Wednesday, forcing the company to consider experimenting with ads and — hold onto your remote — cracking down on millions of freeloaders who use passwords shared by friends or family. Click here to read the story at ap.com. Discussion Questions: What Read more…
Restaurants are raising menu prices as wages grow and inflation hits ingredients and packaging. But they still want customers to feel like they’re getting a good deal. Click here to read the story at cnn.com. Discussion Questions: What is price? What factors influence price? What is the difference between fixed and variable costs? What are some Read more…
The Federal Trade Commission is suing TurboTax maker Intuit, saying its ads for “free” tax filing misled consumers. Intuit says it will fight the suit. Click here to read the story at usatoday.com. Discussion Questions: Who is the FTC? How does the FTC help to protect consumers? Why is it Read more…